Having grown up in South Korea, worked in the U.S.A., Europe and Asia, I possess a global brand experience as well as asian consumer insights.   

I have been working in design and advertising industry with some of the most influential brands in  FMCG / Beauty / Technology sector. 

A brand is a customer’s understanding about a product, service or company. Therefore, it is utmost importance for me to deliver creative solutions that are human centric and beneficial to customer’s lives.

Specialty area: Creative Direction, Localisation, Digital Marketing, E-tail Strategy & Design (JD and Tmall China online stores / Amazon online store) Social Media, Branding, Advertising, Packaging Design

Interest area: FMCG, Beauty, Technology