Graduate of the Art Center College of Design, (Pasadena, CA) specialized in the field of Advertising, Design and Shopper Marketing. Having grown up in South Korea, worked in New York (Publicis) and Europe (SelectNY), and currently in Shanghai, China (TBWA \ Integer) Kelly possess international view points as well as multi cultural understanding. She delivers global strategies that are locally relevant and leverages consumer insights to creative excellence to Greater China and other Asia regions.
Kelly leads and builds strategic ideas as well as brand equity developements in the FMCG clients (P&G, L'Oréal). She is an expert on design development and lead holistic creative directions on different mediums.
Clients include Christina Aguilera Fragrances, Puma, Wella, Sassoon, System Professional, Lancôme (Skin Care, Body Care, Make up), Matrix (Hair Care, Color), Biolage, L'OréalPlenitude, L'Oréal Vichy, Dolce & Gabanna Beauty as well as other brands in consumer goods (Mars, Michelin), beverage, public transportation and private jet industries.